Darlington Raceway & Cookout reach multi-year deal for entitlement sponsorship for Southern 500. 

Darlington+Raceway+%26+Cookout+reach+multi-year+deal+for+entitlement+sponsorship+for+Southern+500.%C2%A0

Darlington Raceway & Cookout reach multi-year deal for entitlement sponsorship for Southern 500. 

“Darlington Raceway and Cook Out, through its partnership with Coca-Cola, announce a multi-year extension on the entitlement for the famed Southern 500.” CookOut, one of the fastest growing family-owned restaurant chains in the nation, will continue as the Official Quick Service Restaurant of Darlington Raceway. The official name of the first race of the NASCAR Cup Series Playoffs will remain the CookOut Southern 500. “Cook Out is a brand that matches the fierce competition of the NASCAR Playoffs at the track Too Tough To Tame, so we are proud to welcome the Official Quick Service Restaurant of Darlington Raceway back with a multi-year partnership for the CookOut Southern 500®,” said Darlington President Kerry Tharp. Cookout has been serving food for a long time. “CookOut has been serving their quality burgers and shakes across the south for over 32 years. As CookOut continues to expand across the east coast, we look forward to continuing our partnership at The Lady in Black to support their growth.”