Snoop Dogg Now Owns Death Row Records

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Snoop Dogg purchased the embattled record label that launched his rap career, according to a Wednesday press release from Berkshire Hathaway’s Business Wire.

Last year, Death Row made Snoop Dogg its executive creative and strategic consultant, prompting the Long Beach, California native to tell Barstool Sports he had his mind and his money set on owning it.

Snoop’s announcement came ahead of a banner week. His new album “BODR” (which stands for Bacc on Death Row) was set to be released Sunday, the same day he was scheduled to perform at a hometown Super Bowl alongside Dre and other hip-hop luminaries.

The former founder of “Death Row Records” Suge Knight battled legal and financial troubles, he is now serving a 28-year prison sentence for running over and killing a man in 2015.

  • “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop Dogg said, according to the release.
  • “I think all of Death Row should be in my hands,” Snoop said in November. “I should be running that s–t. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that.”

Suge Knight’s son thinks Snoop Dogg’s purchase of Death Row Records is a victory for West Coast rap … and says there’s no bad blood coming from his old man.

Suge Jacob Knight tells TMZ … he’s happy just like lots of folks in Cali that Snoop is taking over Death Row, because it’s time the West Coast starts winning again after losing icons like Nipsey Hussle and Kobe Bryant.

  • “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.” – Snoop Dogg