Super Bowl 2022’s Comeback

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The Super Bowl made a comeback just like the Rams

The Super Bowl had an increase in viewers this year because of the pandemic dying down around the USA.

The Super Bowl is arguably the biggest sporting event of the year. This year, the Super Bowl saw the Rams versus the Bengals. In the end, the Rams became victorious and won Super Bowl 56. This year, the number of viewers of the Super Bowl went up by 20 percent. This is a large increase from last year.

The Nielsen Company says, “Viewership for the NFL’s divisional round was up 20% over last year, and the conference championships were up 10%.”

What could be the cause of this? Many people believe it to be due to the coronavirus pandemic dying down was a prime reason for the jump in viewers. Last year there was a drop in viewers of the Super Bowl, which led to many people thinking that the major audience of football was declining, but this year they were proven wrong.

“We felt there was a little more freedom,” says Cole Strain, the head of measurement for a research firm, Samba TV.

The halftime show was also a huge hit. There were an estimated 103.4 million viewers tuning in for the halftime show. The halftime show this year consisted of Snoop Dogg, Dr. Dre, Eminem, and Mary K. Blige. Samba TV estimated that over 300,000 households only tuned in for the halftime show, then left right after. Another 1 million households stayed for the rest of the game after the show.

“This year was a very big standout in terms of the halftime show performers versus the last year,” Strain says.